K’Lani’s logo & branding design.
A brand new frozen dessert shop in need of some delectable branding to attract customers.
Ice cold logo & branding design.
Delicious frozen treats need delicious branding.
K’Lani’s was started by a few guys who loved a good italian ice or some delicious gelato. They thought, why not put them both together?!
MOOD BOARDS
On every branding package I do, I create a couple of mood boards based on the style preferences we have landed on through branding questionnaires and Pinterest boards. I send these to the client to make sure I’m on the right track before I start sketching logo concepts.
DIGITAL SKETCHES
Below you’ll see the initial 3 concepts I designed for Dr. Cline. These concepts were based completely off of the research and information gathering I did before beginning to sketch. I always do my due diligence to try to ensure that at least one of the concepts will be the one to move forward with.
Things, however, don’t always turn out so perfect.
#1
#2
#3
REVISIONS
After some deliberation, the business partners chose option 2 to move forward with. However, they had their concerns with the handlettered version, so I chose to ditch handlettering and find a typeface that was similar and very consistent. This hit the nail on the head. Below are some color comps.
After some more feedback, we ditched the surfboard and added in some hand drawn fruit and texture into the background layers.
We also lightened the color of the business name to create more contrast.
Which delicious option did they choose?
Out of all of the flavors, they ended up choosing this option!
With just a few more refinements, we had the finished product ready for them to use.
K’Lani’s was officially branded. We added in some subtle shading between the letters to add a bit of interest and made the teal just a bit more vibrant.
Check out their trailer!
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