Custom Brand Identity Design for Small Businesses
Branding Packages Built for Businesses Going Places
Your business has a story worth telling. Let's make sure your branding tells it well.
From the first impression to the hundredth, your visual identity should look professional, feel intentional, and give people a reason to remember you. My small business branding packages bring the essentials together, from custom logo design and brand strategy to websites and marketing materials.
Whether you're starting something new or giving an established business a much-needed refresh, there's a package to help you get where you're going.
More Than Just a Good-Looking Logo.
A logo is important, but it's only one piece of your brand identity.
The colors, typography, imagery, and overall design of your business should work together to create something recognizable and consistent. When those pieces don't quite fit, even a great business can look like it's still figuring things out.
That's why I offer complete branding packages instead of treating every design element as a separate project. We establish a strong visual foundation first, then build on it with the materials your business actually needs.
No piecing together a brand from six different designers and a logo your cousin made in 2017.
WHAT’S INCLUDED IN MY BRANDING PACKAGES?
I package my services because I want you and your business to get off on the best foot possible, and that requires more than just a logo. There will also be some homework for you to do before we get started, and of course punctual communication throughout the project duration.
Easy peezy, right?!
Package 1
Brand Foundations
You’re laying the groundwork for your brand identity and need a custom logo, color palette, and font suggestions with everything bundled into a neat package.
Click the + items below for details.
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Branding questionnaire and initial meeting to gain a better understanding of your business, existing branding, and competitors. We also utilize Pinterest with you as an idea-gathering tool. This phase is all about discovering the direction for the design work to come.
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The keystone to your branding archway, your logo holds your visual identity together. We will sketch and refine ideas that fit what we found during the discovery phase. We will present 3 logo options to you with mockups to show how the logo might work in the real world.
Your favorite option will be selected and refined through 3 major revisions. We will export the logo into all colorways and file formats that you will need.
Business card design works with the same process.
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A full logo package with all of the file formats you will need, including vector, for web and print.
I will also provide a 1-2 page document showcasing each layout of the logo and its various colorways. This document will also have your brand colors and font suggestions shown for your reference.
You will also receive your business card in a print-ready PDF file.
Package 2
Brand Foundations + Website
You’re serious about your business and are ready to launch a new brand and sparkling new website along with it.
Click the + items below for details.
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Branding questionnaire and initial meeting to gain a better understanding of your business, existing branding, and competitors. We also utilize Pinterest with you as an idea-gathering tool. This phase is all about discovering the direction for the design work to come.
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The keystone to your branding archway, your logo holds your visual identity together. We will sketch and refine ideas that fit what we found during the discovery phase. We will present 3 logo options to you with mockups to show how the logo might work in the real world.
Your favorite option will be selected and refined through 3 major revisions. We will export the logo into all colorways and file formats that you will need.
Business card design works with the same process.
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Squarespace has become our bread and butter for website building. It is a sleek, easy-to-use platform that is incredibly powerful.
We have you write the content for the site, which we then proofread and wordsmith as part of the package. We highly encourage all of our clients to have professional photography taken for the website. It is invaluable to have beautiful and clear images throughout the site.
Up to 10 pages with proofreading and editing of the text and images provided by you.
1 Month of support and full ownership.
Training on how to manage your new Squarespace website.
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A full logo package with all of the file formats you will need, including vector, for web and print.
I will also provide a 1-2 page document showcasing each layout of the logo and its various colorways. This document will also have your brand colors and font suggestions shown for your reference.
You will also receive your business card in a print-ready PDF file.
Ownership of the website will be transferred to you at the launch of the site.
Package 3
The Whole Shebang
Click the + items below for details.
Pull out all the stops! We’re going full bore into a custom branding package that will span:
Click the + items below for details.
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Branding questionnaire and initial meeting to gain a better understanding of your business, existing branding, and competitors. We also utilize Pinterest with you as an idea-gathering tool. This phase is all about discovering the direction for the design work to come.
-
The keystone to your branding archway, your logo holds your visual identity together. We will sketch and refine ideas that fit what we found during the discovery phase. We will present 3 logo options to you with mockups to show how the logo might work in the real world.
Your favorite option will be selected and refined through 3 major revisions. We will export the logo into all colorways and file formats that you will need.
Business card design works with the same process.
-
Squarespace has become our bread and butter for website building. It is a sleek, easy-to-use platform that is incredibly powerful.
We have you write the content for the site, which we then proofread and wordsmith as part of the package. We highly encourage all of our clients to have professional photography taken for the website. It is invaluable to have beautiful and clear images throughout the site.
Up to 10 pages with proofreading and editing of the text and images provided by you.
1 Month of support and full ownership.
Training on how to manage your new Squarespace website.
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Working directly with you, we will determine what custom design items you need to cement your brand identity.
Think about brochures, apps, vehicle graphics, banners, trade show displays, presentation templates, catalogs, booklets, etc. We’ve got you covered.
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A full logo package with all of the file formats you will need, including vector, for web and print.
I will also provide a 1-2 page document showcasing each layout of the logo and its various colorways. This document will also have your brand colors and font suggestions shown for your reference.
You will also receive your business card in a print-ready PDF file.
Ownership of the website will be transferred to you at the launch of the site.
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A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
50% deposits are required before work can begin & to hold your spot on the schedule.
Additional collateral items, web pages, and/or e-commerce are available as well.
Schedule your FREE 30-MINUTE consultation call.
So, your brand doesn’t have the mojo, eh?
Don’t worry, you’re not alone.
Whether you are a Reiki practitioner needing a website that vibes with your tribe or a roofing contractor with no brand to speak of, the thought of tackling your business’s identity can be overwhelming.
In fact, it often falls to the wayside while you handle everything else, even though it’s an integral part of your business.
Believe me, I get it. When you wear every hat, something’s gotta give.
Well, pal, you’re in a great place to start building that brand into the best version of itself, starting today!
Why hire a branding designer over a graphic designer?
Before
Your “brand” is really just a logo & is poorly designed & implemented
Your business is truly amazing but your brand look & messaging is inconsistent
Your business is growing but your brand isn’t very professional or scalable
After
You have a full-fledged, cohesive brand complete with everything you need
Your brand enhances your messaging & sets you apart from your competition
You’re going big places because your brand can scale with your business
How do you fix visual branding that isn’t working for you?
One of the biggest problems I see with business owners is that they attempt to design their own brands or logos and are completely unaware of how it is hurting their business.
So, kudos to you for seeking out a designer.
The next problem is that business owners don’t always take the time to find the right designer for the job – a designer who understands their business and their clientele. Again, hats off to you for doing your research!
Now, if you’re still reading, you know that a logo by itself is not enough. So, let’s talk about branding packages.