Idaho Branding, Graphic Design, & Web Design Studio

Taking graphic design in Idaho to new heights!

Based in Idaho Falls, Son of Erik Design is constantly looking for ways to make Southeast Idaho a more well-designed and beautiful place to live. The area is growing so fast and continues to attract newbies from all over, so let’s up our design game a little.

Why isn’t SOED based in Portland, California, Utah, or somewhere else? Haven’t you heard? Idaho is the new hotness! (Just check those real estate prices…)

I’m a proud Idahoan and I truly love it here, which is why I want to give back to the community that has given me so much.

We love designing for everyone, but especially love working with small businesses because of the fire and passion entrepreneurs have for life.

WANT TO UP YOUR BRANDING GAME BUT DON’T KNOW HOW? BOOK YOUR STRATEGY CALL NOW!

The Son of Erik Team

Spencer Erickson, Owner and Creative Director at Son of Erik Design

Spencer Erickson

Owner & Creative Director

Abbie Hokanson, Junior Designer at Son of Erik Design

Abbie Hokanson

Junior Designer

HEAR MY STORY ON THE EAST IDAHO ENTREPRENEURS PODCAST.

MY INSTAGRAM FEED

My life consists of DIY projects, pie making, and random happenings. I know, I know! I need to post more design stuff…

View fullsize #beforeandafter of @merrillwoodworking ‘s new logo, color palette, and other elements! Having been around for over 15 years, Merrill Woodworking & Design were in need of branding assets that better illustrated who they are and the quality
View fullsize Here’s a little before and after of @idahoaccountingsolutions logo and visual branding. Accounting solutions came to me from an unhappy situation with a different agency, so I knew that I really needed to take care of them. Make them a part o
View fullsize Last Thursday and Friday were spent continuing my education in branding and design at the @bnconf by @brandnewbyucllc. The speakers ranged from the US, Vietnam, England, the Netherlands, France, and more. I met the dudes from @lincolndesignco and
View fullsize Huge shout out to @lincolndesignco! I was so stoked to run into these guys. Their work is a huge inspiration to me and they were super kind. It was great to meet you dudes! I’m at @bnconf in #saltlakecity. It’s a branding focused confere
View fullsize It’s always fun to go to the @tetonoverlandshow, see all of the rad products, and meet good people. We had the pleasure of designing their logo and branding a couple years ago. #idahofalls #tetonoverlandshow2024 #logodesigner #brandingdesign
View fullsize New label design for @mamma_fla’s delicious and authentic Italian olive oil and their balsamic vinegar glaze. Mama Fla’s products can be ordered online or picked up in person at select @broulims stores. #idahodesigner #oliveoil #balsa
View fullsize Super stoked to finally be able to show this one off. Ultra Craftsmanship owns and operates multiple woodworking entities. They produce some of the best wood products money can buy, and they’re right here in Southeast Idaho. Designing a log
View fullsize I’m stoked to welcome the new whip for Son of Erik! We are now powered by @mazdausa instead of Subaru. Can’t wait to design some branded graphics for her. #newcar #cx5
View fullsize So stoked to have so much of my design work in the Independence Day parade! 🦅 🔔 🇺🇸 Plus, our very first ever advertisement in the parade program!
View fullsize Here’s a subtle #logorefinement for a client of ours. we wanted to keep the overall vibe and aesthetic of the logo while tightening up every aspect of it. The entire logo was re-drawn from scratch. Each letter form rebuilt and balanced.